How Do You Know What the Right Korean Makeup Is Good for You

Move over canvass masks and dewy serums—we love you, but information technology's time for Korean makeup to have a chance to shine (literally). We hear a lot about Korean skincare brands, and for proficient, hydrating reasons, but the K-dazzler manufacture has fifty-fifty more to offer. With a focus on enhancing natural dazzler, Korean makeup products like lip stains, tinted SPF and cheek stains are popular for everyday or a "no makeup-makeup" vibe. Aesthetics are important in Korean dazzler, and that's articulate in both the products and their innovative packaging.

Thanks to TikTok, the magic of Korean makeup has made its way to the For You pages (mine included) of many Americans—finally! Trending videos of vanity-worthy cushion compacts and lip stains promising a transfer-proof lip color, even behind a confront mask, have persuaded me to whip out my credit bill of fare far besides many times, only for me to realize the products are not available in the U.S (cue internal screaming). Sometimes I drift off during meetings, thinking virtually all the beauty products I can't try because they're not available. But since it's literally my chore, I've hunted down the all-time Korean beauty brands that you can (and will!) buy from right at present.

Holika Holika

If yous find yourself enamored and obsessed with Holika Holika'southward entire make, you're supposed to—information technology's literally in their proper noun. The M-beauty brand proudly states that it's name derives from the "English suffix '-holic'," which means "addiction," and the Korean word "holida," which means "temptation." We've been addicted to this brand since 2010 when it was created in Korea past ENPRANI Co. Ltd. Everything you lot see from this brand, yous'll pick it up and become, "Oh, I could utilise this," since everything is made to be affordable and multi-usable.

shop Holika Holika

In K-Beauty, the trends usually circumduct around blush tones and enhancing natural beauty, but don't worry—they didn't miss the "need sparkles" memo. The eye metals are mini glitters that swipe on flossy with a galaxy of sparkles left backside. For a mini star-power moment, pick upwardly a petty bit of glitter with a rounded brush and gently press into the inner corners of the eyes for a frosted stare-worthy moment.

EM Cosmetics

Founded on the theme of embracing your inner self, this make was created by the multi-hyphenated businesswoman, artistic, and original beauty YouTuber, Michelle Phan. In 2017 Phan relaunched her brand, featuring sleek and innovative packaging inspired past Korean beauty. Cue the compact cushions, dewy formulas, and overall excellence from Phan.

store EM Cosmetics

There is something so satisfying about a compact absorber for all your liquid products—highlighters, sunscreens, foundations, etc. The multiple layers separating the cushion from the product is a simple still genius alter from usual compacts. Production-wise, you could easily plow yourself into a Cullen with the shine of this highlighter that blends into the skin, sans patchiness.

I'Grand MEME

Hyungseok Dino Ha gear up out to create a make that could share the wonders of Korean beauty globally, and what resulted was MBX and other brands including I'M MEME, which he founded in 2014.

shop I'Thou MEME

"A little goes a long way" has never been truer than while using this cheek and lip tint. The pink and ruddy shades come in absurd and warm undertones that pair well with various skin complexions, no matter how much yous layer. I'Yard MEME is looking out for our wallets, and provides a powerful product that will terminal y'all even longer than your favorite mascara.

ETUDE House

Etude was founded in 1958 and acquired by the Korean Beauty conglomerate Amore Pacific in 1990. Etude House is a global phenomenon, with stores everywhere selling their bright and cutesy products. Similar to other retailers focused on 1000-dazzler, Etude House sells other Korean brands along with their own namesake line.

shop ETUDE House

We're probably going to exist wearing masks in some chapters for the foreseeable hereafter, but yous don't give up completely on your love for lipstick. The viral TikTok lip stains from ETUDE Business firm are as thin as a lip stain with the long-lasting power of a liquid lipstick. If you're a layer queen, go alee and pile information technology on, If you're fearful, don't worry, you can always pick up a K-beauty lip balm afterwards.

Kaja Dazzler

The brainchild of Sephora and Memebox, Kaja is loved for their whimsical and versatile packaging and pigmented shades. The product packaging and color schemes are reminiscent of playing clothes-upward equally a petty kid with fake makeup, simply in an updated, trendy style, and of course you can actually use it. Makeup should be fun, and what'southward more than fun than a stamp blush that tin can put a heart on your cheek? It tin also be blended for a merely-kissed flush.

store Kaja

When the fear of realizing you lot don't have time to do your makeup hits, thank Kaja for these user-friendly (and cute) stacked eyeshadows that can be thrown in your pocketbook for a quickly practical popular of colour. The best role: The color varieties that let for a transition, base, and shimmer shade.

CLIO

Well-known in Korea for its innovative color cosmetics, CLIO has been a welcome addition to the beauty industry since the 2000s. Founder Helen Han is considered the brains behind trends like tattoo eyebrows and baked eyeshadows.

store CLIO

A skillful retractable eye pencil feels so simple, and all the same good formulas that don't crumble or smear tin can be hard to observe. If you're a fan of tight liners—using eyeliner on your upper waterline—or you just need a pigmented pencil for your everyday expect, this is an easy choice for your makeup pocketbook.

TONYMOLY

Known for their "fun ideas with constructive notwithstanding affordable products," TONYMOLY is super involved in the beauty space, selling both makeup items and skincare products. Lightweight formulas with hydrating ingredients are cardinal, merely their beauty selection offering blushes, lippies, and eyeshadows with fun packages and pigmented payoff.

shop TONYMOLY

Yous've probably felt cheated by a mascara that says information technology won't cause accidental raccoon eyes, when in reality it'due south smudging all over your eyelid. Let'south only say with this mascara if you lot decided to re-sentinel A Star Is Born , you'll notwithstanding wait as picturesque as Lady Gaga belting out that final song.

Alexis Gaskin

Alexis Gaskin is a Freelance Beauty Author for Marie Claire who tin ofttimes be found painting her nails to lucifer every outfit. She covers beauty, skincare, and fat mode and will get distracted by any and all Halsey-related content or anything glittery.

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Source: https://www.marieclaire.com/beauty/best-korean-makeup-brands/

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